Why We Chose This Media
New media is based on new information technology and has become revolutionary for social and
personal benefits, for example activism. Our group decided to use new media in order to promote our environmental project,
in this case the use of the internet and creating a website. The use of the internet and WebPages has been a great tool for
activists who need to promote a cause or purpose. It wasn’t until the late
90s that new media has popularized the Internet in Western cultures. Even though digital technology is widely used for news
and entertainment content, there is a more present shift towards personalized and custom built content.
This
is why our group created this website, so we could customize it to our liking to get our purpose out there in the best way
we could. Using the internet is also a great way to reach more towards students
since the internet is mostly universal and students are usually always online or at least have easy access to the internet.
We are also able to include things such as web logs, videos, and interactive surveys all in one spot which we wouldn’t
have been able to easily do using another source. This use of communication in the digital world is also able to let smaller
groups of people, in this case a speech department, to share and inform information. Our group was able to voice our purpose
for saving the environment within our community and the rest of the online world.