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Truth... About Malls

Atmospherics Affect Our Pocket
Raising Awareness: Our Project
The Brochure
Photos of the Experiment
Group Members


Malls are not there for our entertainment and enjoyment. If you think you know the real truth about malls,  think again...

Our goal is to test the boundaries of the average American mall. Malls, as we have learned, want to present an aura of authenticity and to accomplish that authenticity they create an environment similar to that of a town square. However, when activities that normally accompany a small town square such as awareness campaigns are placed in the mall environment, they are not received in the same manner by both consumers and the owners of the mall.